Trace is a no code, high fidelity augmented reality creation platform, designed to let creators, brands and organisations build immersive spatial experiences easily. It provides a full ecosystem: a mobile Creator app for placing content in the real world, a web based Studio for managing, organising and publishing AR projects, and a viewer for users to experience published AR content on mobile devices or XR headsets. Trace is built for persistent AR, meaning content can be anchored to real world places rather than just temporarily shown, and works across mobile, AR glasses, and headsets such as Vision Pro and Meta Quest, currently in early access.
No code AR authoring
Build AR experiences without writing code, placing 3D models, videos, text and avatars directly in real world scenes via the Creator app.
Trace Studio web management
A browser based hub to manage teams, projects and content, organise assets in a content library, and publish via link, QR code or GPS location.
Persistent anchoring
Anchors keep AR content tied to real world physical locations or images, useful for location based experiences in buildings, retail or exhibitions.
3D recording and avatars
Capture movement, gestures and speech, and integrate avatars into AR scenes to make experiences more personal or guided.
Drawing and annotation
Draw in 3D and annotate directly in your AR scene, useful for educational overlays or guided tours.
Extensive asset library
A free AR ready 3D model library with optimised, performance tested assets that can be remixed, animated or re-materialised in Studio.
Cross device viewing
A viewer app for mobile devices, with XR headset support via early access, and real time updates whenever content changes in Studio.
Scalable publishing and hosting
Scalable hosting for large audience deployments, with version controlled projects and scenes that can be updated post publish.
Team collaboration
Invite team members to edit or view AR projects, with role based permissions for publishing, editing or viewing only.
Retail and product visualisation
Create AR product demos, configurators or pop-up displays that customers can explore in real space.
Brand experiences and activations
Use AR for immersive installations, event activations or brand storytelling in real world locations.
Training and educational experiences
Anchor AR content in real world locations, such as a factory floor, for immersive, contextual training.
Architectural and real estate visualisation
Place 3D models of buildings, interiors or design elements to preview how a space will look before construction.
Art and museum installations
Create interactive art pieces or guided exhibitions, letting users experience digital objects in physical spaces.
Tourism and wayfinding
Use persistent AR to create location based guides, tours or spatial storytelling in real environments.
Enterprise and corporate experiences
Use AR internally for guided workflows, spatial documentation or spatial storytelling for stakeholders.
Brands and marketers
Companies wanting to build AR rich product experiences, marketing activations or immersive retail content.
Event planners and experience designers
Teams designing AR installations for conferences, trade shows or branded spaces.
Educators and trainers
L&D professionals wanting to build spatial learning experiences.
Architects and real estate developers
Professionals needing to preview spatial designs in real world contexts using AR.
XR creators and digital artists
Creators wanting a streamlined, no code way to place animated 3D models, avatars or interactive content.
Small to medium sized teams
Organisations wanting collaborative AR creation without building from scratch or hiring a full XR development team.
UX and product designers
Designers wanting to prototype AR experiences tied to physical environments, surfaces or real world locations.
Technical and platform setup
- Confirm device compatibility across mobile, web and supported XR headsets
- Ensure stable network connectivity for uploads, publishing and cloud storage
- Create organisational workspace and user accounts, and assign roles such as owner, editor and viewer
Content creation and anchoring
- Plan Projects and Scenes, deciding whether content is GPS anchored or global
- Prepare 3D models, avatars, video and annotation content, keeping asset sizes optimised for good AR performance
- Test placement and anchoring on site before wider publication
Publishing and access
- Decide how content will be shared, link, QR code, alphanumeric code or GPS location
- Confirm cross device access for the intended audience, mobile, web or XR headset
- Plan for version control, since updates in Studio push through to viewers in real time
Team collaboration and review
- Invite collaborators and set role based permissions for who can edit, publish or only view
- Establish a review process for approving AR content before it goes live
- Gather feedback and plan iterative updates to projects over time
